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INTERNATIONAL BUSINESS PLAN Section I: Backgroung Analysis Internal Explanatory Notes Preliminary Assessment Once the principal strengths, weaknesses, opportunities and threats are identified you must get some conclusions and at the same time describe actions you wish to proceed successfully with in the foreign markets. These conclusions are double- sided: for business strategy and resources. Business strategy: the company should consider questions for example: • Is it capable in completing the legal normative of the most demanding countries? • Does it have the production volume to supply the large clients? • Can it adapt the product and service to the needs of the different domestic markets? Can it sell its products internationally trough Internet? • Resources: the conclusions about the available resources should contain questions such as: • Is it necessary to count on specialized personnel to sell abroad? Does the company have resources to finance the buying of primary materials, machines, etc, necessary for internationalisation? • Is it necessary to promote the best brand/company image to sell abroad? • Is the owner motivated to make the most of internationalisation?