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Market Research report Proposed new degree: XXX Introduction setting out reason for the report and relevant sources of data The most obvious reason for a report is to gather and interpret data in order to inform a decision as to whether or not to offer a proposed new UG orPG* degree, although it might also be undertaken to provide data to inform a decision as to whether to discontinue an existing degree. *It is difficult to analyse market and demand for postgraduate level degrees due to the limited external sources of information that are readily available regarding national applications and admissions. It is often the case that academic departments have the best information on demand and competition in their field as they have access to subject-specific market information. For PG reports it is therefore particularly important that we work in partnership with departments in order to pool resources to try to assess the market potential of degrees. Areas covered in reports: 1. Market and trends - Size - Demandand applications trends - Entry requirements - Key intemational target markets 2. Fees (if applicable) - Fee analysis for similar programmes - Issues of fee sensitivity - Opportunities for differential pricing / discounts / bursaries 3. Competitor analysis - Market share - Conversion rates from applications to accepts - Entry requirements Modes of delivery